Should you go with the flow?

Social networks, news feeds, live media: the flow of information constantly modifies the way we access knowledge and news. Its perpetual updating creates a never-ending present, where the immediate past instantly becomes obsolete and where the future is - at best - seen through the lens of short-termism.  Streams turn the web into a marketplace, as human attention becomes a mere resource, to be sold to the highest bidder. Overloaded, easily distracted and generally suspicious, the audience scrolls away on platforms where sensation prevails over sense, emotion over relevance, speed over depth, style over content.  Trust has deserted such platforms, where every piece of news or information is equivocal, be it true or false. Brands, institutions, citizens: we all rush & make our contribution to the flow. It’s a game where no one wins.  At Noice, we believe in a new way of communicating.

Should you go with the flow?

Social networks, news feeds, live media: the flow of information constantly modifies the way we access knowledge and news. Its perpetual updating creates a never-ending present, where the immediate past instantly becomes obsolete and where the future is - at best - seen through the lens of short-termism.  Streams turn the web into a marketplace, as human attention becomes a mere resource, to be sold to the highest bidder. Overloaded, easily distracted and generally suspicious, the audience scrolls away on platforms where sensation prevails over sense, emotion over relevance, speed over depth, style over content.  Trust has deserted such platforms, where every piece of news or information is equivocal, be it true or false. Brands, institutions, citizens: we all rush & make our contribution to the flow. It’s a game where no one wins.  At Noice, we believe in a new way of communicating.

Should you go with the flow?

Social networks, news feeds, live media: the flow of information constantly modifies the way we access knowledge and news. Its perpetual updating creates a never-ending present, where the immediate past instantly becomes obsolete and where the future is - at best - seen through the lens of short-termism.  Streams turn the web into a marketplace, as human attention becomes a mere resource, to be sold to the highest bidder. Overloaded, easily distracted and generally suspicious, the audience scrolls away on platforms where sensation prevails over sense, emotion over relevance, speed over depth, style over content.  Trust has deserted such platforms, where every piece of news or information is equivocal, be it true or false. Brands, institutions, citizens: we all rush & make our contribution to the flow. It’s a game where no one wins.  At Noice, we believe in a new way of communicating.

Introducing communications outside the flow

The flow can be a means of connecting with audiences, but it should not be an end in itself.It breaks up information and arguments into tiny, dislocated items, making subtlety and structured thought impossible.This is why our approach sets the long term at its heart.Here’s how.

Forme Noice 1

Because every narrative should be read with full knowledge of its situation of utterance, we value context and perspective.

Forme Noice 2

Because we believe that over-communication wears out the audience rather than enlightening them, we advocate occasional, expert speech.

Forme Noice 3

Because we are certain that lukewarm communication convinces no-one, we promote the radical: your expression must be unique, self-assured and inspiring.

Forme Noice 4

Because only the most relevant, right, unusual and rewarding stories will make a difference, we are committed to excellence, both in content and style.

Forme Noice 1

Because every narrative should be read with full knowledge of its situation of utterance, we value context and perspective.

Forme Noice 2

Because we believe that over-communication wears out the audience rather than enlightening them, we advocate occasional, expert speech.

Forme Noice 3

Because we are certain that lukewarm communication convinces no-one, we promote the radical: your expression must be unique, self-assured and inspiring.

Forme Noice 4

Because only the most relevant, right, unusual and rewarding stories will make a difference, we are committed to excellence, both in content and style.

Forme Noice 1

Because every narrative should be read with full knowledge of its situation of utterance, we value context and perspective.

Forme Noice 2

Because we believe that over-communication wears out the audience rather than enlightening them, we advocate occasional, expert speech.

Forme Noice 3

Because we are certain that lukewarm communication convinces no-one, we promote the radical: your expression must be unique, self-assured and inspiring.

Forme Noice 4

Because only the most relevant, right, unusual and rewarding stories will make a difference, we are committed to excellence, both in content and style.

Noice and you


From strategy to production,we can assist you with all your digital projects, and beyond.Please feel free to contact us at hello@noice.fr

Noice and you


From strategy to production, we can assist you with all your digital projects, and beyond.Please feel free to contact us at hello@noice.fr

We Are Noice


Arthur Jauffret and Brice Le Roy met in the early 2010s. They have worked for dozens of clients with agencies (Spintank, Kikaya, 5e Rue) and for advertisers (Tereos, BeterZ), from designing their overall digital strategies to helping them monitor their projects. Some of their clients: Microsoft France, Orange, Sosh, BNP-Paribas, Air Liquide, EDF, SNCF, Pôle emploi, la Mairie de Paris, Covéa, le Ministère de la Culture, Radio France, Dom Pérignon, Tereos, l’INA, Econocom, Enedis, Mazda, Panzani, Accenture, VINCI Immobilier, Monabanq, l’Institut de l’Entreprise, l’ARCEP, IDOL. Noice is also a network: graphic designers, Ux experts, photographers, producers, front-end and back-end developers have all worked with them over the years.

Portraits Brice Le Roy et Arthur Jauffret

We Are Noice


Arthur Jauffret and Brice Le Roy met in the early 2010s. They have worked for dozens of clients with agencies (Spintank, Kikaya, 5e Rue) and for advertisers (Tereos, BeterZ), from designing their overall digital strategies to helping them monitor their projects. Some of their clients: Microsoft France, Orange, Sosh, BNP-Paribas, Air Liquide, EDF, SNCF, Pôle emploi, la Mairie de Paris, Covéa, le Ministère de la Culture, Radio France, Dom Pérignon, Tereos, l’INA, Econocom, Enedis, Mazda, Panzani, Accenture, VINCI Immobilier, Monabanq, l’Institut de l’Entreprise, l’ARCEP, IDOL. Noice is also a network: graphic designers, Ux experts, photographers, producers, front-end and back-end developers have all worked with them over the years.

Portraits Brice Le Roy et Arthur Jauffret

They trust us


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